How do I change dnslink?

I have seen https://ipfs.io/ipfs/QmNZiPk974vDsPmQii3YbrMKfi12KTSNM7XMiYyiea4VYZ/example#/ipfs/QmP8WUPq2braGQ8iZjJ6w9di6mzgoTWyRLayrMRjjDoyGr/websites/README.md its telling about dnslink.
How do I change it? Shall I run some bind server (I want to get address such as: gateway.ipfs.io/ipns/some.domain)?

Put the dnslink record into the DNS records that you maintain for your domain. ie. if your domain is called your.domain, put the dnslink record into the DNS records you maintain for your.domain. When that record has propagated into the DNS system, /ipns/your.domain will resolve to it because IPNS is just doing a lookup against the regular DNS system to resolve /ipns/your.domain

Thanks, now I understand